The Power of Habit

  • Posted by Shilly Riser
  • October 26, 2017 8:33 PM PDT
  • 248 views

The Habit loop: This is a neurological pattern that governs any habit. It consists of three elements: a cue, a routine, and a reward. Understanding these components can help in understanding how to change bad habits or form good ones. The habit loop is always started with a cue, a trigger that transfers your brain into a mode that automatically determines which habit to use. The heart of the habit is a mental, emotional, or physical routine. Finally, there is a reward, which helps your brain determine if this particular loop is worth remembering for the future.[6] In an article in The New York Times, Duhigg notes, "The cue and reward become neurologically intertwined until a sense of craving emerges." Craving drives all habits and is essential to starting a new habit or destroying an old one. Duhigg describes how Procter and Gamble used research on the habit loop and its connection to cravings to develop the market for Febreze, a product that eliminates bad odors, to make a fortune.

  Choose to Share
1 comment
  • hussain gabol
    hussain gabol how did you put this book cover picture can you help me with that i have shared some books but i dont know how put cover pic ?
    November 17, 2017